Just a few months after Disney took an ax to its Maker Studios digital network, slashing jobs and cutting way back on its support for video creators, the company has revealed its grand vision for what remains of Maker.
Fortune reports that the Mouse House plans to “combine Maker’s talent with other Disney digital editorial brands under the umbrella of the company’s consumer products and interactive division as part of the newly launched Disney Digital Network.”
The company unveiled its plans this morning during a presentation at the annual Digital Content NewFronts in Manhattan.
“Disney’s new digital network will incorporate Disney editorial content related to high-profile properties like the ‘Star Wars’ franchise, Marvel, and the Mickey Mouse Club, as well as various brands that the company acquired along with Maker, such as the parental advice network Babble and the gaming entertainment channel Polaris,” Fortune reports. “Disney will rely on those channels, and others, to help drive further online engagement with Disney and its various in-house brands. The company said its digital network, which brings together more than 300 social media channels, reaches more than one billion followers combined while turning out roughly 6,000 monthly pieces of ‘micro-content’ in the form of short videos and social media posts.”
The report adds: “In February, Disney slashed roughly 80 jobs as part of a major scaling back of the Maker network, which the company had acquired for about $675 million in 2014. The cuts came after Maker’s revenue growth failed to meet the parent company’s expectations. Disney ultimately opted to winnow down what was once a network of tens of thousands of video creators to only about 300 high-performing YouTube personalities.”