Fox News fixture Sean Hannity, who lost advertisers in a controversy over his coverage of a conspiracy theory about the death of DNC staffer Seth Rich, is fighting back. Fortune reports that Hannity is backing a campaign targeting advertisers on rival Rachel Maddow’s MSNBC show.
Hannity reportedly said today on his radio show: “I don’t see any other option but to fight fire with fire.”
“Hannity brought the co-founders of Media Equality Project, the group now targeting Maddow, onto his show to discuss their new campaign — which comes one day after the liberal organization Media Matters shared a list of Hannity’s advertisers and their contact information, leading some to drop support for his show, according to the Washington Post,” Fortune reports.
Said Hannity: “What we are doing is just wording it the same way Media Matters did. We are just saying, two can play this game.”
Media Equality Project has reportedly published a list of companies that advertise on Maddow’s show, along with their contact information.