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NBC Rethinks Its ‘Must See TV’ Revival, Pulls Back on the Programming It Planned to Run on Thursday Nights

May 31, 2017  •  Post A Comment

NBC’s plans to revive Thursday nights as “Must See TV” suffered a setback with a decision by the network to keep the breakout hit “This Is Us” on Tuesday nights.

The New York Times notes that NBC had announced with great fanfare during its upfronts that “This Is Us” was going to be a player in a new Thursday lineup, airing at 9 p.m. and leading out from a one-hour comedy block made up of the “Will & Grace” reboot and “Great News.” The “Law & Order True Crime” series on the Menendez brothers was set to close out Thursday prime at 10 p.m. in the fall.

Instead, both “This Is Us” and “The Menendez Murders” will air on Tuesdays. “Will & Grace” gets the 9 p.m. slot on Thursdays, with comedies “Superstore,” “The Good Place” and “Great News” also in the Thursday lineup, and “Chicago Fire” wrapping Thursday prime at 10 p.m.

The rethink stands out mainly because NBC made a big deal out of its “Must See TV” plans. But The Times notes that it might have been a tough go for “This Is Us” on Thursdays, especially early in the season, with stiff competition on both ABC and CBS. ABC has its entrenched Shondaland drama lineup on Thursdays and CBS will be covering Thursday night NFL games during the first half of the season.

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