On the heels of the widely reported soft viewer turnout for Showtime’s “Twin Peaks” premiere Sunday on the linear channel, the pay-cable net is celebrating record activity on its streaming service — apparently prompted by “Twin Peaks.”
“The show will most likely see the lion’s share of its viewership in delayed viewing,” Variety reports, noting that Showtime said Sunday was its single biggest signup day in history for the Showtime streaming service.
“Immediately following the premiere, Showtime offered subscribers access to the third and fourth parts across the streaming service and on-demand,” Variety notes. “Those two hours will then air back-to-back on May 28, followed by single parts in subsequent weeks.”
Viewership for the show continues to climb, with the initial total of 506,000 viewers reported by Nielsen having already risen to 1.1 million with repeat telecasts, streaming and on-demand viewing.