Report Forecasts Huge Loss of Subs as Traditional Pay-TV Universe Continues to Shrink

Jun 26, 2017  •  Post A Comment

The latest forecast projects continuing shrinkage for the traditional pay-TV universe. A new report by Kagan, a unit of S&P Global Market Intelligence, projects a loss of 10.8 million households among traditional multichannel subscribers by 2021, bringing the total to 82.3 million, B&C reports.

“At the same time, the number of households choosing to get their video programming from virtual services — such as Sling TV, PlayStation Vue and other, newer competitors — will reach nearly 11 million households,” the story reports.

B&C adds: “By 2021, the number of households relying only on over-the-top delivery of self-aggregated online content will hit 18 million, equal to 14% of occupied households, according to Kagan.”


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