A simulcast that ran across broadcast and cable channels attracted a massive audience. Based on Live+3 data, Friday’s simulcast of Disney’s “Descendants 2” delivered 21 million viewers, Disney Channel announced today.
The premiere was the No. 1 cable TV telecast in the past two years among kids 2-11, kids 6-11 and tweens, Disney noted. Additionally, the soundtrack is now the No. 1 album on iTunes.
The program aired across ABC, Disney Channel, Disney XD, Freeform, Lifetime and Lifetime Movies.
The audience of 21 million viewers includes 8.1 million kids 2-14 and 6.9 million adults 18-49, Disney noted.
Click here for more of the numbers and additional details about the telecast.