CBS Corp. Forms Partnership With Imagine Television

Jul 31, 2017  •  Post A Comment

In a deal announced today by CBS Corp. Chairman and CEO Leslie Moonves and Imagine Entertainment Chairman Brian Grazer, the companies revealed that Imagine Television Studios and CBS Corp. have entered into a four-year pact to co-finance and co-produce new television programming, with CBS Corp. platforms to have first look at Imagine TV series.

“The new deal establishes an independent and expansive opportunity for Imagine to partner with CBS to co-produce and co-own programming for the CBS Television Network, CBS All Access and Showtime, as well as for non-CBS affiliated platforms,” the announcement notes. “The CBS Corporation platforms will have the first look at new Imagine Television series, with CBS Television Studios serving as a production partner and worldwide distributor for programming produced as part of the agreement. Imagine will retain distribution rights in certain Asian territories, including China, Taiwan, Hong Kong and Macau.”

Said Moonves: “I’ve been friends with Brian for 30 years; he is one of the true creative geniuses in our business. I have long admired the company that he and Ron [Howard] built, as well as the consistent artistry of their work. Imagine Television series always stand out for their quality, creativity and ability to connect with audiences. This agreement aligns our broadcast, pay cable and streaming businesses with a best-in-class partner, and represents another strategic opportunity to own and distribute more content across a dynamic television landscape.”

Please click here for details on the arragnement along with additional quotes.

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