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Strong Debut for New Cable Drama

Jul 10, 2017  •  Post A Comment

A new cable drama series is off to a strong start in the ratings, with FX announcing today that its crack epidemic series “Snowfall” has chalked up 3.23 million total viewers in Live+3 data for the premiere. The show debuted Wednesday, July 5, on FX.

“Snowfall” was among the top five cable series premieres year-to-date in key demos.

“On a Live+3 basis, the premiere telecast (7/5/17, 10:00-11:20 PM) delivered 1.30 million Adults 18-49 and 2.24 million Total Viewers. Adding in two encore telecasts for the night and digital viewership, ‘Snowfall’ received 3.23 million Total Viewers,” FX noted. “Of the 30 cable drama series premieres year-to-date, the premiere telecast of ‘Snowfall’ ranked in the Top 5 in Adults 18-49 (#4), Adults 18-34 (#4) and Adults 25-54 (#5).”

Created by John Singleton & Eric Amadio and Dave Andron, “Snowfall” is executive produced by Singleton, Amadio, Andron, Thomas Schlamme, Michael London and Trevor Engelson, with Andron as showrunner.

FX describes the series with the following blurb: “Los Angeles 1983. A storm is coming and its name is crack. Snowfall is a one-hour drama set against the infancy of the crack cocaine epidemic and its ultimate radical impact on the culture as we know it. The story follows numerous characters on a violent collision course, including: Franklin Saint (Damson Idris), young street entrepreneur on a quest for power; Gustavo ‘El Oso’ Zapata (Sergio Peris-Mencheta), a Mexican wrestler caught up in a power struggle within a crime family; Teddy McDonald (Carter Hudson), a CIA operative running from a dark past who begins an off-book operation to fund the Nicaraguan Contras and Lucia Villanueva (Emily Rios), the self-possessed daughter of a Mexican crime lord.”

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