A new president of advertising sales and marketing has been named for Univision Communications Inc. The company announced today that it has appointed Steve Mandala to the post.
Mandala was previously executive vice president of advertising sales. He will continue to be based in New York and will report to Chief Revenue Officer Tonia O’Connor.
Mandala replaces Keith Turner, who has said he is retiring at the end of the year.
“In this role, Mandala will oversee advertising sales and marketing for UCI’s suite of media offerings, including the Univision Network, UniMás, UCI’s cable networks including Galavisión and UDN (Univision Deportes Network), as well as Local Media and Digital,” the company said in its announcement.
Mandala will work closely with Turner during the transition.
“Steve is an exceptional media industry leader whose reputation for being effectual and original precedes him,” said O’Connor. “His unique sales and marketing acumen and strong leadership has been instrumental in delivering UCI’s engaged audiences to our advertising partners across the portfolio. We are delighted to have Steve at the helm of our sales team to continue to foster existing relationships as well as introduce new ones to UCI.”
Mandala added: “I am honored to lead our remarkable UCI Advertising Sales and Marketing team as our industry and our company continue to rapidly evolve. I have the utmost respect for the Company’s ubiquitous, valuable brand and the service it renders to our growing audiences. As the industry continues to evolve and diverse audiences, including U.S. Hispanics, influence our country and culture, UCI will provide unparalleled experiences for advertisers to interact with these consumers. We have the finest sales professionals in the industry and, as we work even more collaboratively across UCI, I am excited about the future before us.”
Steve Mandala (Univision)