Is the VMAs Snub for ‘Despacito’ Escalating Into a Feud?

Aug 14, 2017  •  Post A Comment

MTV and the record label that released the megahit “Despacito” appear to have differing views on what went wrong that kept the wildly successful video out of the running for the channel’s Video Music Awards.

As we reported previously, the Spanish-language video, which has received a record 3 billion-plus views on YouTube, was not nominated for any VMAs.

The AP reported that MTV offered a simple explanation for the lack of nominations: “Despacito” was not submitted for consideration. But now “Universal Music Latin Entertainment says MTV didn’t ask the label to submit the video until last week — two weeks after the network announced its VMA nominees,” the AP reports in a follow-up story.

The AP quotes a statement from a spokesperson for the record label saying: “Until last week, MTV hadn’t solicited UMLE to submit the video for consideration.”

The AP adds: “It is unclear why the network solicited the label for a submission after the nominations had already been announced. MTV did not immediately respond to a message seeking comment Monday afternoon.”

As we reported previously, the song “Despacito” — but not the video — is said to be on track for recognition at the VMAs in the “Song of Summer” category.

In response to that news, the record label said: “UMLE is surprised and happy to learn that MTV plans to recognize ‘Despacito’ in the VMA’s ‘Song of Summer’ category. We hope the nomination will lead to MTV airing the full video on their main channels.”

The video has been airing on MTV Tres, but not on MTV or MTV2.

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