First the bad news: National television ad revenues continued to decline in the second quarter, according to a report by MediaPost citing estimates from Brian Wieser, senior research analyst for Pivotal Research Group.
The good news: The decline wasn’t nearly as bad as in the first quarter.
The estimates, based on second-quarter earnings results from major media companies, show national TV ad revenues dipped 1% in Q2, an improvement from the 3% decline in the first quarter, MediaPost reports.
But Wieser isn’t exactly optimistic. He estimates a decline of 1% to 2% for the rest of 2017, and commented in a recent note: “The traditional medium is unlikely to return any time soon.”