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National TV Advertising Revenues Decline

Aug 11, 2017  •  Post A Comment

First the bad news: National television ad revenues continued to decline in the second quarter, according to a report by MediaPost citing estimates from Brian Wieser, senior research analyst for Pivotal Research Group.

The good news: The decline wasn’t nearly as bad as in the first quarter.

The estimates, based on second-quarter earnings results from major media companies, show national TV ad revenues dipped 1% in Q2, an improvement from the 3% decline in the first quarter, MediaPost reports.

But Wieser isn’t exactly optimistic. He estimates a decline of 1% to 2% for the rest of 2017, and commented in a recent note: “The traditional medium is unlikely to return any time soon.”

2 Comments

  1. This research is nonsense. There is still nothing like broadcast tv for advertisers to reach their clients and never will be!!!!

  2. It would be even better if there was better programs. Too much reality, way too much recycling of old ideas. If you want blockbuster ratings you need some blockbuster programming. If FX, HBO, SHO and others can create must see TV why can’t the broadcast networks?

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