Oprah Winfrey’s empire is about to expand again, with the media mogul set to debut a line of refrigerated soups and side dishes in supermarkets.
Winfrey formed a joint venture earlier this year with Kraft Heinz, her partner in the new initiative.
“The new brand, called O, That’s Good!, will offer comfort foods with added vegetables, such as mashed potatoes with cauliflower mixed in,” the AP reports. “A broccoli cheddar soup has butternut squash to replace some cheese.”
In a statement today, Winfrey said: “This product line is real, delicious food with a twist.”
The dishes will be priced at less than $5 each, and are due in some supermarkets this week, with nationwide availability coming in October.
“Kraft Heinz Co. said the new brand has no connection to Winfrey’s deal with Weight Watchers and won’t mention the weight loss program on its packaging,” the AP notes.