A newly released track is off to a record start, shattering a mark held by Korean pop star Psy. The new track is Taylor Swift’s “Look What You Made Me Do,” which was released Friday.
Variety reports that the video for the new song chalked up 43.2 million views on YouTube in its first 24 hours, beating the record of 36 million for “Gentleman,” by Psy.
Psy is probably best known for his 2012 international hit “Gangnam Style,” but his 2013 follow-up “Gentleman” got off to a faster start to become YouTube’s 24-hour record holder — a record that stood for more than four years.
The new clip from pop superstar Swift debuted Sunday during the MTV Video Music Awards.
“Swift’s latest clip averaged over 30,000 views per minute in those first 24 hours, with hourly views reaching over 3 million views,” Variety notes. “A rep for the platform stressed that the view number circulated Monday was not the final 24-hour tally.”
The new clip arrives as the Taylor Swift marketing machine gets up to speed in support of her upcoming album, “Reputation,” due out Nov. 10.