Amazon may finally have met its match in the e-commerce space it has dominated, with heavyweights Walmart and Google joining forces to take on the segment leader.
“The two companies said Google would start offering Walmart products to people who shop on Google Express, the company’s online shopping mall,” The New York Times reports. “It’s the first time the world’s biggest retailer has made its products available online in the United States outside of its own website.”
“The partnership, announced on Wednesday, is a testament to the mutual threat facing both companies from Amazon.com,” the report notes. “Amazon’s dominance in online shopping is challenging brick-and-mortar retailers like Walmart, while more people are starting web searches for products they might buy on Amazon instead of Google.”
Still, the big-name partnership does not guarantee success.
“For most consumers, Amazon remains the primary option for online shopping,” The Times notes. “No other retailer can match the size of Amazon’s inventory, the efficiency with which it moves shoppers from browsing to buying, or its many home delivery options.”
The report adds: “The two companies said the partnership was less about how online shopping is done today, but where it is going in the future. They said that they foresaw Walmart customers reordering items they purchased in the past by speaking to Google Home, the company’s voice-controlled speaker and an answer to Amazon’s Echo. Walmart customers can also shop using the Google Assistant, the artificially intelligent software assistant found in smartphones running Google’s Android software.”