CBS is doing what it’s calling a “repositioning” of its advertising sales force, announcing a series of executive moves today that are aimed at increasing ad revenue across multiple platforms.
CBS veteran Jo Ann Ross received a promotion to president and chief advertising revenue officer for CBS Corp. Ross has led sales efforts for the CBS Television Network since 2002.
Additionally, David Lawenda, who most recently was head of U.S. and global marketing solutions for Facebook, is being brought aboard as executive vice president of digital sales and sales strategy for CBS.
Dave Morris, meanwhile, expands his role as executive vice president of advanced advertising and client partnerships. Morris has been chief revenue officer for CBS Interactive.
Said Leslie Moonves, chairman and CEO, CBS Corp.: “We have a tremendous opportunity to grow CBS’ advertising revenue by working with clients to realize value from every impression across all platforms. This new structure, headed by the incomparable Jo Ann Ross, is the most advantageous way to achieve that goal. I am also pleased to have David Lawenda join the best ad sales team in the business to help accelerate our multiplatform sales effort with his remarkable linear and digital experience. This is the right team and the right structure to position CBS for maximum growth as viewer habits continue to change.”
Click here for full details in today’s announcement from CBS.
Jo Ann Ross (CBS)