The nation’s largest pay TV provider is rolling out a new service selling for $18 a month that gives customers access to a handful of TV channels, primarily the major broadcasters.
Recode reports that Comcast is introducing the service around the country during the next two weeks after testing it for a while.
“Comcast would rather you buy a lot of TV from them, not a little,” Recode reports. “But if you want to buy a little, they’ll sell you that, too.”
The report notes that Comcast’s NBCUniversal unit is an investor in Vox Media, which owns Recode.
“Like newish services on the market from Hulu, YouTube and others, you can stream Comcast’s ‘Xfinity Instant TV’ at home, or anywhere else you can get a broadband connection,” Recode reports. “And like those offerings, this one doesn’t require a set-top box or an annual subscription. You can also add on extras like HBO, or a $30-a-month sports/news package that includes ESPN, Fox News and CNN.”
However, the new service comes with one major disclaimer: It is available only for Comcast’s 25.3 million broadband customers.
“Comcast is marketing this one to a subset of its customers — those who use it for internet but aren’t paying it for TV,” Recode reports. “And Comcast is hoping to eventually entice some of those customers to a ‘real’ TV bundle, with a bunch of cable channels. The way it has always sold TV.”