Time Inc. is rebranding its free, ad-supported OTT network, which launched in September 2016. Formerly known as the People/Entertainment Weekly Network (PEN), the network will be rebranded as PeopleTV (PeopleTV.com).
“Entertainment Weekly Studios will continue to contribute significantly to PeopleTV programming,” Time Inc. noted in today’s announcement. “The rebranded network leverages the People name, one of the most recognizable and iconic media brands.”
As the network celebrates its one-year anniversary, the company noted that it has reached 2 million downloads and 100 million views. The network also greenlighted an expanded programming slate and renewed a number of series and specials.
The announcement notes that “People & Entertainment Weekly Emmys Red Carpet Live” airs on PeopleTV at
6 p.m. ET/3 p.m. PT Sunday, Sept. 17.
“PeopleTV offers premium short and long-form programming, encompassing celebrity, pop culture, lifestyle and human interest stories,” the announcement notes
Among the new series in the works for 2017/2018 are “Shelf Life,” “Family Portrait,” “Paws & Claws,” “Entertainment Weekly: Hollywood True Crime” and “Sizing Up the Dress.”
Click here for additional details on the network and all the upcoming programming.