A+E Networks has realigned its ad sales division in a move aimed at positioning the operation to deploy resources more strategically, the company announced today.
The company, which oversees A&E, Lifetime, History, Lifetime Movies, FYI and Viceland along with its own long-form production division A+E Studios, A&E IndieFilms, A+E Networks Digital and other divisions, is a joint venture of Disney-ABC Television Group and Hearst. Announcing the realignment today was Peter Olsen, EVP, Ad Sales at A+E Networks.
Under the new structure, the company moves from a demo and brand-based system to a demo-agnostic, fully integrated, cross-platform selling organization that will work across the company’s entire portfolio.
With the realignment, key executives in in ad sales will take on expanded responsibilities. Amy Baker, EVP, Ad Sales, will lead the newly formed Client Strategy and Insights team where she will oversee direct-to-client interaction. Brian Joyce, SVP, Ad Sales, will work across all national accounts with a primary focus on agency partners.
David DeSocio, SVP, Ad Sales and Partnership Marketing, will oversee product development, portfolio sales strategy and ad sales marketing for the company. Lance Still, SVP, Branded Content, will broaden her role to oversee two units: The Bridge, A+E Networks’ externally facing content marketing agency, and The Build, A+E Networks’ team within ad sales that creates client solutions connected to A+E content.
Jim Hoffman, EVP, Program Partnerships and Strategic Initiatives, will oversee A+E Networks’ regional sales offices in LA, Chicago and Detroit. Baker, Joyce, DeSocio, Still and Hoffman will report to Olsen.
Please click here to read the full announcement from A+E Networks.