Viacom Inc. announced today that it has created a new unit and is bringing aboard Kelly Day from multiplatform media company AwesomenessTV to oversee it. Day takes on the title of president of Viacom Digital Studios.
The new unit is “focused on creating and expanding digital content across Viacom and its portfolio of global entertainment brands,” the company said. Day, who starts her new job Nov. 20, will report to Viacom President and CEO Bob Bakish.
“As head of Viacom Digital Studios, Day will execute Viacom’s digital content strategy, leading creative and editorial production for Viacom’s branded social channels,” the company says in today’s announcement. “In her role, Day will work closely with each of Viacom’s brands to facilitate a collaborative, coordinated approach to digital, building upon current programming as well as developing new, original content and branded entertainment in a variety of formats to further develop Viacom’s audiences and drive engagement and innovation across platforms.”
Said Bakish: “Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content. She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Day was the first-ever chief digital officer at AwesomenessTV before being named chief business officer. Previously she was CEO of Blip Networks, a leading online video platform, later acquired by Maker Studios, and served in a variety of leadership positions at Discovery Communications, including, most recently, executive vice president and general manager of Digital Media and Commerce.