New Network Gets Off to a Strong Start

Jan 29, 2018  •  Post A Comment

A new cable network launched this month, and the numbers for the first week show that the Paramount Network appears to be off to a strong start. The Viacom-owned channel, which was previously Spike TV, launched Jan. 18.

In an announcement about the results for the week of Jan. 18-24, the network noted that its original series “Waco,” “Lip Sync Battle” and “Ink Master” have performed well.

“In primetime, Paramount Network is up +93% in Adults 18-49 and +85% in viewership vs last quarter,” the announcement notes. “With a new daytime lineup featuring more broad-reaching series such as ‘Friends’ and an influx of higher-profile movies, Paramount Network’s Total Day is up +46% with Adults 18-49 and +49% in viewers.

“Also, demonstrating the mission to attract more women with broader programming, Paramount Network drew +82% more Women 18-49 in primetime compared to last quarter.”

The announcement notes the following highlights for the week:

Waco – (January 24 premiere)

  • The highest rated drama series premiere on ad-supported cable since August.
  • 1.9 million viewers with a 1.1 rating with Adults 18-49
  • With the CMT simulcast, 2.4 million viewers and 1.4 rating with Adults 18-49

Lip Sync Battle: Live Michael Jackson Celebration – (January 18 premiere)

  • Ranked #1 in its basic cable time period with P18-49 (1.1 rating), W18-49 (1.2 rating), and W18-34 (1.1 rating)
  • #1 cable show on social for the night
  • The YouTube live stream tallied over 4 million views

Ink Master (January 23- new episode)

  • 1.4 million viewers with a 1.1 rating among Adults 18-49
  • #1 in ad-supported cable in time period among Women 18-49 (1.0 rating)

“Indiana Jones” Movies Event- (January 20 and 21)

  • Primetime airings of Paramount Pictures’ iconic “Indiana Jones” titles delivered an +86% increase in Adults 18-49, +60% in Women 18-49 and +118% in average audience vs last quarter.

*all ratings include +3 playback

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