A new cable network launched this month, and the numbers for the first week show that the Paramount Network appears to be off to a strong start. The Viacom-owned channel, which was previously Spike TV, launched Jan. 18.
In an announcement about the results for the week of Jan. 18-24, the network noted that its original series “Waco,” “Lip Sync Battle” and “Ink Master” have performed well.
“In primetime, Paramount Network is up +93% in Adults 18-49 and +85% in viewership vs last quarter,” the announcement notes. “With a new daytime lineup featuring more broad-reaching series such as ‘Friends’ and an influx of higher-profile movies, Paramount Network’s Total Day is up +46% with Adults 18-49 and +49% in viewers.
“Also, demonstrating the mission to attract more women with broader programming, Paramount Network drew +82% more Women 18-49 in primetime compared to last quarter.”
The announcement notes the following highlights for the week:
Waco – (January 24 premiere)
- The highest rated drama series premiere on ad-supported cable since August.
- 1.9 million viewers with a 1.1 rating with Adults 18-49
- With the CMT simulcast, 2.4 million viewers and 1.4 rating with Adults 18-49
Lip Sync Battle: Live Michael Jackson Celebration – (January 18 premiere)
- Ranked #1 in its basic cable time period with P18-49 (1.1 rating), W18-49 (1.2 rating), and W18-34 (1.1 rating)
- #1 cable show on social for the night
- The YouTube live stream tallied over 4 million views
Ink Master (January 23- new episode)
- 1.4 million viewers with a 1.1 rating among Adults 18-49
- #1 in ad-supported cable in time period among Women 18-49 (1.0 rating)
“Indiana Jones” Movies Event- (January 20 and 21)
- Primetime airings of Paramount Pictures’ iconic “Indiana Jones” titles delivered an +86% increase in Adults 18-49, +60% in Women 18-49 and +118% in average audience vs last quarter.
*all ratings include +3 playback