With the NFL postseason well under way, the league’s current TV ratings picture is a case of good news/bad news: While ratings are clearly headed downward, the league still boasts the most popular programming on television.
“Those two truths were evident once again Monday upon the announcement of overnight ratings for the two conference championship games played Sunday,” Awful Announcing reports. “The AFC title game, between the Patriots and the Jaguars, pulled a 27.3 overnight rating on CBS, down slightly but essentially flat from last year’s early-window conference championship (Packers-Falcons), and down 14 percent from the 2016 game in that slot (Patriots-Broncos). Based on overnights, it was the lowest-rated AFC Championship since 2015 and the lowest rated early-window conference title game since 2013.”
The game was also the highest-rated show on television since last year’s Super Bowl, beating last year’s Academy Awards, the report notes.
“Over on Fox, a Vikings-Eagles matchup was never going to be a ratings home run, and … the game quickly became a blowout,” the report adds. “That game drew a 24.7 overnight rating, down 11 percent from last year’s late-window contest (Patriots-Steelers) and down 8 percent from 2016’s clash (Cardinals-Panthers). It was the lowest-rated NFC title game since 2009, and the lowest-rated late-window conference championship since 2015.”