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Prime-Time Olympics Coverage Dips 7% Overall From Sochi, 17% on NBC

Feb 27, 2018  •  Post A Comment

NBC ended the Winter Olympics in PyeongChang with an average of a little less than 20 million viewers in prime time across the network, the NBCSN cable channel and live streaming, down about 7% from the Sochi Winter Games in 2014.

“The Nielsen company said that the NBC-only average in prime time was 17.8 million, or a 17 percent decline from Sochi,” the AP reports. “In 2014, NBC only offered prime-time coverage on the network, and did not have simultaneous programming on cable and online.”

NBC has already released an upbeat announcement summarizing its numbers for the Games, with the bottom line being that the network made money. You can click here to read the network’s detailed breakdown on viewership for the PyeongChang Games.

“Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end,” the AP notes, adding: “One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.”

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