truTV has created the new position of senior vice president of brand marketing & strategy, and hired Joe Hadari for the post.
“A seasoned media executive, Hadari will be responsible for the development and implementation of innovative, data-driven marketing strategies that drive awareness, engagement and retention among the network’s growing audience,” the company said in announcing the hire today. “In addition to overseeing truTV’s consumer marketing group, Hadari will also have oversight of the integrated partnerships and promo scheduling teams. He will be based in the network’s New York headquarters and report into Puja Vohra, executive vice president of marketing and digital.”
Said Vohra: “We have come a long way in developing the truTV brand and increasing our awareness and relevance over these past few years, and we’re now ready for the next step. It is crucial to our growth that we focus on becoming experts in data management and media attribution, and with his experience and strategic approach, Joe is the absolute perfect addition to our team. He will play a pivotal role as we look to expand on our already massive digital footprint and social engagement.”
The announcement notes that Hadari has more than 15 years of extensive and varied media agency experience.
“He has spent the past eight years at Horizon Media where he held various roles, most recently as the agency’s Senior Vice President and Managing Director,” the announcement notes. “In that role, he was responsible for developing overall brand strategy and target development for a range of entertainment clients, as well as infusing his digital strategy experience into wide-ranging plans across the company’s portfolio.”
Before his time at Horizon, Hadari worked in various roles at other top media agencies including Zenith Media, Carat and Mindshare.
Hadari comments in the announcement on his decision to join truTV, saying: “Once I convinced myself the interview wasn’t an episode of ‘Impractical Jokers,’ I was drawn to the network’s distinct programming, unique audience and innovative spirit. Plus, last year’s announcement about reducing its commercial load was way ahead of the industry, and I felt demonstrated truTV’s mind-set for responding to what its audience wants and functioning as a leader in the category. I look forward to utilizing my diverse background to help drive linear ratings and solutions for advertisers, deepen the connection with our viewers, and prepare for the future of content consumption across all truTV platforms.”