Winter Storm Forces Hallmark to Call an Audible for Its Upfront Presentation

Mar 22, 2018  •  Post A Comment

After a winter storm in New York City got in the way of Wednesday’s upfront presentation by Crown Media Family Networks, the company turned the event into a Facebook Live presentation for its Hallmark channels.

“Ad execs and media buyers were encouraged to tune in beginning at 6:30 (ET) to get the sizzle pitch for the Hallmark Channel and Hallmark Movies & Mysteries network’s 2018-19 season,” MediaPost reports.

Here’s a roundup of the headlines, with links to the announcements.

You can click here to go to the Hallmark Facebook page.

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