Charter Communications, Comcast Corp. and Cox Communications, owners of NCC Media, have announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint.
The group, which will launch later this year, will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet current and future demands of advertisers, the companies said in an announcement.
“This new group within NCC Media has the ability to make a major impact for all players within the advertising landscape,” said Thomas M. Rutledge, Chairman and CEO, Charter Communications. “It has the power to transform the way we measure advertising effectiveness across linear and VOD through best-in-class data and technology.”
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