Tensions are rising between Sinclair Broadcast Group management and the company’s local stations, with the company’s widely criticized mandate that stations air anti-media rhetoric at the center of the conflict, according to a report by CNN.
As we reported a few weeks ago, Sinclair is requiring local TV anchors to deliver a “journalistic responsibility message,” which was described by CNN as pro-Trump propaganda.
The promos went viral over the weekend after Deadspin edited many of them together to demonstrate how anchors on Sinclair stations nationwide were told to read the same script. You can see that video by clicking here.
CNN quotes an investigative reporter at Sinclair, speaking anonymously, saying: “It sickens me the way this company is encroaching upon trusted news brands in rural markets.”
“The reporter and other Sinclair employees in several different markets described tense conversations in their newsrooms and anger directed at the company’s Hunt Valley, Maryland, headquarters,” CNN reports.
Sinclair is the largest owner of TV stations in the country, owning or operating 173 stations.
“A person in Sinclair management confirmed that tensions are on the rise,” CNN reports, adding: “The company’s conservative-leaning politics have come down to Sinclair’s stations through ‘must runs’ — stories local producers are told to air during their newscasts. The ‘Terrorism Alert Desk’ is a recurring segment. Pro-Trump commentaries by former Trump campaign adviser Boris Epshteyn are another ‘must-run’ feature.”