Starz has a new executive vice president of communications, with the announcement coming today from Starz President and CEO Chris Albrecht that Lauren Townsend has been appointed to the post.
Townsend will report directly to Albrecht and take over for Theano Apostolou, who served as EVP of communications for Starz since 2013.
“We have had the privilege of working with Lauren on the Starz Original series ‘Outlander’ while she was at Sony and I’m thrilled to officially welcome her to our team as we continue to grow our original programming with both scripted and unscripted stories,” said Albrecht. “Lauren’s extensive publicity experience in consumer, trade and business press will play a critical role in shaping the corporate messaging for the network and company. She’s an excellent addition to the senior team.”
Based in the company’s Los Angeles office, Townsend will have direct oversight of all media relations initiatives for Starz, including corporate communications, international, affiliate and external affairs, government relations and pro-social outreach, program publicity, talent relations, special events and awards campaigns. She will also serve as chief press officer and spokesperson for the company.
Townsend was most recently vice president of Media and Talent Relations for Sony Pictures Television, overseeing domestic and international publicity and talent relations. She was responsible for developing the communications roadmap for all of SPT’s scripted and unscripted series, including “The Good Doctor,” “Better Call Saul,” “The Crown,” “Sneaky Pete,” “The Goldbergs,” “One Day at a Time” and “Shark Tank,” as well as movies, miniseries, first-run syndication and international distribution across broadcast, cable and streaming platforms worldwide.