Tiffany Haddish will executive produce a comedy series that’s now in development at HBO, the first project she has set up under her first-look deal with the pay-cable net, Variety reports in an exclusive.

The project, “Unsubscribed,” is described as “an examination of female blackness, beauty, and identity through a behind-the-scenes look at the Instagram hustle,” Variety reports.

The series comes from writers and executive producers Xosha Roquemore and Danielle Henderson.