A new show is off to a hot start, setting a mark as cable’s most-watched unscripted premiere since 2012 and becoming MTV’s highest-rated new show in six years in MTV’s target demo. MTV announced that “Jersey Shore Family Vacation” premiered Thursday night with a 2.88 average rating in persons 18-34 in Live+Same Day for the first episode, followed by a 3.03 (up 5%) for the second.
The combined average of 2.96 tops the final season’s average of 2.82 in 2012. It also more than doubled the rating of the original “Jersey Shore” debut in 2009 (1.38).
MTV also noted that it just notched its third consecutive quarter of growth in prime time — a first in seven years.
“Last night’s two-hour global premiere — a first for MTV — was also the most social show of the day, with #JSFamilyVacation trending on Twitter in the U.S. for seven hours,” MTV noted in the announcement.
MTV’s “Shore” franchise is a worldwide phenomenon that includes such hits as “MTV Floribama Shore,” currently shooting its second season, “Geordie Shore” in the UK, “Gandia Shore” in Spain, “Warsaw Shore” in Poland, “Acapulco Shore” in Mexico and “Super Shore.”
“Jersey Shore Family Vacation” features original housemates Deena Nicole Cortese, Paul “Pauly D” Delvecchio, Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Nicole “Snooki” Polizzi and Mike “The Situation” Sorrentino, who reunite in Miami for the vacation of a lifetime.