Venerable PR Firm Gets Into Video Content Creation

Apr 17, 2018  •  Post A Comment

One of the oldest publicity firms is moving into content creation and already has its first project lined up. Deadline reports that Rogers & Cowan launched Clickable Media Group, an in-house studio content development and production arm.

“Its first project is ‘Click My Closet,’ a digital entertainment and fashion short-form series that features celebrities and their stylists, and gives online viewers the opportunity to locate and purchase the fashion content they see,” Deadline reports.

The report notes that the firm’s talent roster includes Chris Pratt, Denzel Washington, Mick Jagger, Elton John and Katy Perry along with brands including Heineken and Mastercard.

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