Viacom Unveils New Digital Unit, Plans to Roll Out Hundreds of Hours of Premium Programming

Apr 30, 2018  •  Post A Comment

Viacom seized on the opportunity of the first-ever Digital Content NewFront Monday to take the wraps off its new Viacom Digital Studios unit.

The new unit detailed its plans to deliver hundreds of hours of premium, original content with Viacom stars and digital-native talent from BET, Comedy Central, MTV and Nickelodeon across the leading social and online video platforms for Viacom’s social footprint of more than 850 million fans.

The company also unveiled new global partnerships with Snap Inc. and Twitter

“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” said Kelly Day, president of Viacom Digital Studios. “We’re bringing the power and scale of Viacom’s global content engine and storytelling capabilities to entertain and engage our fans whenever and wherever they’re consuming content.”

Please click here for full details, including a breakdown of programming by cable channel, in today’s extensive announcement.

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