CBS Sports’ coverage Sunday of the final round of the 2018 Masters was seen by an average of 13.027 million television viewers on CBS, up 18% from last year’s final round (11.051 million), CBS announced, citing Nielsen live-plus-same-day fast national ratings.
Sunday’s coverage earned an average national household rating/share of 7.9/18, an increase of +16% from last year’s 6.8/16, the network noted, adding that this year’s final round was the highest-rated and most-watched golf telecast since the final round of the Masters in 2015 (8.8/20; 14.231 million viewers).
Sunday’s round peaked with a 9.9/21 rating/share and 16.836 million viewers from 6:15-6:30 p.m., ET.
“CBS Sports’ live streaming video coverage of the 2018 Masters Tournament, featuring four channels of golf action available on CBS Sports and Masters digital platforms, drew record viewership with 873 million total minutes of coverage streamed, an increase of 110% from 2017,” the network added. “The four live streaming channels (Featured Groups, Amen Corner, 15 & 16, and On the Range) were available on CBSSports.com, the CBS Sports app, Masters.com and the Masters Tournament app and extended CBS Sports’ broadcast coverage of the 2018 Masters, offering more than 110 additional hours of live video, along with in-progress highlights, from Augusta National Golf Club.”