One of the oldest and most venerated trade associations in the marketing industry is acquiring another leading trade group in a move that will create the largest marketing/advertising trade group in the country.
The Association of National Advertisers announced today that it is acquiring the Data & Marketing Association (formerly the Direct Marketing Association).
“The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA,” the organizations said in today’s announcement. “The integration is scheduled to be completed as of July 1, 2018, and will create the single largest trade association in the U.S. devoted to serving all aspects of marketing.”
Please click here for all the details in today’s full announcement.