NCC Media, the national advertising sales, marketing and technology company owned by the cable companies Charter Communications, Comcast Corp. and Cox Communications, announced today that programmatic ad pioneer Nicolle Pangis has been named as president and CEO.
Pangis was previously global COO of GroupM’s mPlatform.
As we reported previously, NCC Media announced back in February that President and Chief Executive Officer Greg Schaefer would be retiring.
“Pangis will lead NCC in the next phase of the company’s development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying,” NCC Media said in today’s announcement.
David Kline, executive vice president and president of media sales at Charter Communications, commented in the announcement: “NCC has an excellent reputation in the linear ad space, and will now extend that leadership position into the advanced ad business. Nicolle, now armed with premium multi-screen television content, great viewership insights and the scale required to deliver on advertisers needs combined with her past experiences in programmatic digital is the perfect combination needed to drive NCC to great heights.”
Please click here for details in today’s announcement.