Former President Barack Obama and former first lady Michelle Obama have entered into a multiyear agreement to produce content for Netflix.
We reported in March that Barack Obama was in “advanced negotiations” with the streaming service to produce a series of high-profile programs. Netflix announced today that the deal is done.
“The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features,” Netflix announced. “These projects will be available to the 125 million member Netflix households in 190 countries.”
The Obamas set up Higher Ground Productions as the entity under which they will produce the content.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Added Michelle Obama: “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
Netflix Chief Content Officer Ted Sarandos commented in the announcement: “Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”