A+E Networks expressed confidence in the TV ad model today, pushing beyond strategic target guarantees at its 2018 upfront with an offer to advertisers of a limited number of outcome-based guarantees.
The plan was announced by Peter Olsen, executive VP of ad sales for A+E Networks.
“We are proud to announce that we are putting our assets on the line and offering outcome-based guarantees to our customers,” said Olsen. “Strategic target guarantees are a nice step, but we believe that outcomes are what matter most to our clients, who are under increasing pressure to prove the effectiveness of their media spend. We are willing to take this leap because we know TV works.”
In its official announcement of the program, the company boldly states: “As marketers have placed greater emphasis on understanding their consumers, using all available tools to effectively target those consumers, and driving true ROI on their media investments, A+E Networks has developed a best in class targeting and attribution model that goes beyond what anyone else in the market is offering.”
Please click here for details about the initiative in today’s announcement from A+E Networks.