The most popular platform for watching entertainment on television, according to a new survey of U.S. consumers by the Wall Street firm Cowen & Co., is Netflix, which ranks ahead of traditional cable and broadcast outlets along with Internet-based services such as YouTube and Hulu.
And the lead enjoyed by Netflix is especially pronounced among millennials.
Variety notes that Cowen & Co. conducted the survey in May, asking 2,500 U.S. adults: “Which platforms do you use most often to view video content on TV?”
“Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%,” Variety reports. “When looking at adults 18-34, Netflix’s lead is even more dramatic: Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).”