Fox will be adding a program that extends its coverage of the upcoming season of the National Football League. Variety reports that the broadcaster will offer “NFL GameDay Prime” Sundays at 11:30 p.m. to its affiliates.
The report cites two sources who are familiar with the situation.
“The weekly ‘wrap’ show is produced by NFL Network, which will air it simultaneously,” Variety notes. “In a unique twist, the NFL will sell the national advertising surrounding the program, these people said; affiliates will have their own ad opportunities.”
The report adds: “The league views the agreement as an ‘opportunistic’ move, one of these people said, and is not necessarily looking to get into the business of selling commercial time for broadcasts of its games on Fox, CBS, NBC or ESPN.”