MTV has run campaigns to get out the vote in the past, but with the midterm elections coming up the cable channel unveiled a new approach. MTV will debut its new ‘+1 the Vote’ campaign on tonight’s MTV Video Music Awards.
The campaign is designed to “harness the power of friendship,” MTV said in today’s announcement.
“‘+1 the Vote’ was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics — 48% of 15-22-year-olds feel they have at least some effect on the government, up from 33% in March — and that friendship is a powerful driver of voter turnout,” MTV said. “Additional MTV research found that that 76% of young people think inviting friends to the polling station is an effective way to encourage others to vote, while 70% think posting about voting on social media is also effective.”
Please click here for details in today’s announcement.