NBCUniversal appears to be prepared to learn from past failure and take a different tack with its new over-the-top streaming service. MediaPost reports that the company aims to launch WatchBack by the end of the year, with a much different model than it used the first time around with the failed SeeSo service.
SeeSo, which was available for a subscription fee of $3.99 a month, launched in early 2016 and only lasted until November of last year, MediaPost notes.
“Unlike SeeSo, the app will be free, and will not include any exclusive or original content,” MediaPost reports. “Rather, WatchBack will include episodes and clips from across the company’s portfolio of channels, which includes Bravo, USA, Syfy and of course NBC. It may also include windowed content from online influencers that are popular on other video platforms.”
The report says the company hopes to use the new service “as a promotional tool, ultimately driving users of the service to check out the programming through more traditional means. The company may incentivize users to do so by offering ‘points’ or rewards for watching content, potentially redeemable for gift certificates or other items.”