Disney has created an integrated ad sales unit representing all of The Walt Disney Company’s entertainment, sports, news and kids linear and digital TV and radio businesses.
Rita Ferro, president, Disney Advertising Sales, said in making the announcement: “Combining world class sales teams from across the company will result in a more efficient and effective way for our clients to do business with us. Further, our focus on deeper, data-driven understanding of our clients’ businesses and media strategies will enable us to continue helping our clients maximize the value of their marketing spend and grow their businesses through our robust portfolio of platforms.”
The integrated ad sales organization will be structured into three areas: sales, client and brand solutions and revenue and operations.
A part of Disney’s Direct-to-Consumer and International segment, Disney Advertising Sales is responsible for advertising sales for the company’s entertainment, sports, news and kids linear and digital TV and radio businesses, including ABC Entertainment; ABC Daytime; ABC News; Disney Channel; Disney XD; Disney Junior; the ESPN portfolio, which includes ESPN’s domestic networks, ESPN on ABC, ESPN.com, ESPN3, ESPN The Magazine, ESPN Radio, ESPN International, ESPN+ and ESPN Mobile; Radio Disney; and Freeform, as well as National TV Ad Sales for ABC’s eight owned local TV stations.
Please click here for full details in today’s announcement, including new personnel assignments.