Coca-Cola is looking into a new beverage formula that will include marijuana, even though the company sent out a buzzkill statement today after word got out, The New York Post reports, citing a Bloomberg report.
“The Atlanta-based soft-drink giant — whose earliest beverages included trace amounts of cocaine — is now in talks with Canada-based pot farmer Aurora Cannabis to create beverages infused with marijuana, according to a Bloomberg report Monday,” The Post reports, adding: “Coca-Cola tried to kill the buzz around the reported joint venture, saying in a Monday statement it had ‘no interest’ in the psychedelic effects of marijuana, which are produced by the active chemical THC.”
Instead, Coke said it’s “closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages.”
The Post adds: “While the THC in weed gets you high, the CBD that’s also present in marijuana has been promoted as a natural method for reducing pain and inflammation, as well as treating anxiety, depression and sleeplessness.”
Bloomberg reports that the company is looking at “health-focused beverages that will ease inflammation, pain and cramping.”