CBS, ESPN and PGA Ink 11-Year Multimedia Pact

Oct 10, 2018  •  Post A Comment

In a big sports deal announced today, CBS, ESPN and the PGA of America reached a comprehensive 11-year multimedia agreement for the television, digital and OTT rights to the PGA with wall-to-wall, live full-field 72-hole coverage of the championship, beginning in 2020 at Harding Park.

CBS Sports, which first broadcast the PGA Championship from 1958-1964 and has been the home of the event since 1991, will continue to broadcast the third and final rounds on Saturday and Sunday, increasing its coverage by one hour each day.

CBS, ESPN and ESPN+ will combine to deliver more than 175 cumulative hours of live coverage from the first tee shot to the final putt across broadcast, cable and digital platforms. The PGA of America will retain the rights to PGA.com and produce the web and mobile app experiences fans have come to expect in Major Championship golf.

The PGA moves to May beginning in 2019, becoming the second major championship on the golf calendar. “The move heightens the PGA’s brand and its initiatives, and further elevates the stature of the championship, as the PGA now falls when television viewership is higher and the vast majority of PGA Members are at the front-end of the golf season,” today’s announcement notes. “The new schedule also enables CBS, ESPN and the PGA of America to effectively promote important ‘grow-the-game’ initiatives to a larger and more engaged audience.”

The agreement through 2030 will extend CBS Sports’ relationship with the event to 40 consecutive years and 47 years overall. Meanwhile, ESPN and ESPN+ will greatly expand viewing options for fans during early-round coverage.

For full details in today’s announcement, please click here.

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