Three of the four major broadcast networks saw ratings declines in the first week of the new TV season vs. a year ago, with overall numbers down 8% among viewers 18-49, MediaPost reports.
“From September 24 through September 30, MoffettNathanson Research says NBC was down 10%, while CBS lost 16% and ABC was off 6%,” MediaPost reports. “Fox was the lone gainer, up 12% — largely due to additional prime-time NFL games from ‘Thursday Night Football.’”
MediaPost adds: “Analyzing just prime time among 18-49 viewers, Bernstein Research says the range of winners and losers was more dramatic: Fox was up 36%, while NBC was down 6%, ABC lost 10% and CBS sank 21%. CBS’ decline was due to the lack of big ratings from ‘Thursday Night Football.’”
Through the first two weeks of the season through Oct. 7, CBS and NBC are in a close race for the top spot in total broadcast viewers. “NBC posted an average 7.69 million viewers. CBS was just a bit behind at 7.61 million, according to Nielsen data from September 23 through October 7. Fox was at 5.68 million and ABC at 5.1 million viewers,” MediaPost reports.
NBC leads the pack in 18-49 viewers with a 1.9 rating/8 share, followed by Fox at 1.7/8, CBS at 1.1/5 and ABC with 1.0/5.