A key change is happening in TV advertising of prescription drugs. In a move announced today, drugmakers will start disclosing the prices of U.S. prescription drugs advertised on television, the AP reports.
“The prices won’t actually be shown in the TV commercials,” the AP reports. “But starting next April, advertisements mentioning a drug by name will include a website where the list price and other information will be posted, the industry’s largest trade group said.”
The report notes that the Trump administration does not think the move goes far enough.
“The announcement came hours before a speech by Health and Human Services Secretary Alex Azar on a new administration proposal to require prices in the ads,” the AP reports. “Azar responded that the industry’s announcement is a ‘small step in the right direction’ but the government’s plan ‘will go further.’”
The AP report adds: “Most Americans don’t pay the full price for prescriptions — one reason drugmakers have opposed disclosing the list prices they set, arguing that would just confuse the public. Direct-to-consumer advertising has been allowed in the U.S. for the past two decades. The ads are required to list side effects but not prices.”