As its fall season launches, the CW has unveiled a new initiative that is focused on representation and inclusion. The #CWOpenToAll initiative was announced Sunday by the CW President Mark Pedowitz.

“We think this campaign really captures the spirit and mission of The CW and why our fans come to us,” said Pedowitz. “We are committed to making sure our viewers see themselves represented on screen, and that we also have diverse voices being heard behind the camera. In fact, 12 of our 17 series this season are created by or executive produced by women or people of color. We are proud of the strides we’ve made and are continuing to make, and #CWOpenToAll reflects that, and helps drive the message that we want to be known as a place where all are welcome to be, and all are welcome to watch.”

A clip and other marketing messages will be running across the CW platforms, on social media and in print outlets to get the word out — watch the clip below.

Click here to read the full announcement from the CW.