NBC News took the wraps off plans for its new streaming network, which will launch with 24/7 original digital content in mid-2019. The network, “NBC News Signal,” is already ramping up its programming, and is currently available on NBCNews.com, in the NBC News mobile and OTT apps, on PlutoTV and via YouTube and Twitter.
“NBC News Signal aims to provide streaming news content for young adults who want to stay informed about the political and social issues in America, with thoughtful programming curated and hosted by NBC News reporters and correspondents,” NBC News said in today’s announcement. “The network’s new evening show, hosted by Simone Boyce, will launch daily M-F at 7pm ET later this quarter. Currently, the show is available every Thursday evening at 7pm ET. Additional daily programming, including a morning and afternoon show and hourly news updates called Brieflies, will launch later this quarter and in early 2019.”
The announcement notes that leading up to the midterm elections, Steve Kornacki’s digital show “218: Race for the House” will air daily at 12pm ET and on election day, Nov. 6, Katy Tur will host a pre-show on the network from 7-9pm ET.
“There is a growing segment of people who have never had a cable subscription, but who are just as hungry for smart news as the prior generations of news watchers who have consumed NBC News for decades,” said Nick Ascheim, SVP of digital at NBC News Group. “These consumers — who are up-to-date on the headlines but are seeking a deeper understanding of the news of the moment — are increasingly turning to OTT devices for ‘lean back’ news consumption or an on-the-go informative experience and that’s exactly what NBC News Signal will deliver.”
Erica Fink and Christine Cataldi are the executive producers for the network. Rashida Jones, SVP of specials for NBC News and MSNBC, is the executive in charge of programming for NBC News Signal.
“People love to stay informed and constantly up-to-date and we’re seeing increased demand from advertisers wanting to connect with this passionate and engaged audience,” said Trevor Fellows, EVP for NBCUniversal digital sales and partnerships. “NBC News Signal is a strong complement to the full portfolio of options, including Stay Tuned on Snapchat, Apple News, plus our owned properties including ‘Today,’ NBC News, CNBC and MSNBC.”