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Why Walmart Has Partnered with MGM

Oct 8, 2018  •  Post A Comment

“Walmart said on Monday it will partner with U.S. movie studio Metro Goldwyn Mayer to create content for its Vudu video-on-demand service, which the retailer bought eight years ago,” Reuters reports.

The story adds, “‘Under this partnership, MGM will create exclusive content based on their extensive library of iconic IP (intellectual property), and that content will premiere exclusively on the Vudu platform,’ Walmart spokesman Justin Rushing told Reuters.

“The focus will be on family-friendly content that Walmart customers prefer, Rushing said.

“These shows will be exclusively licensed for a period of time to Vudu for North America, and available on Vudu’s free, ad-supported service Movies On Us. Vudu will also commission and license original shows from other sources.”

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