One College Team Is a Big Draw for NBC

Nov 21, 2018  •  Post A Comment

NBC is bringing in extra viewers thanks to a college team that’s having a good year. The network announced that its 2018 coverage of Notre Dame football is averaging 3.491 million viewers, up 40% over the 2017 season and NBC’s most-watched Notre Dame season in six years.

The season opener against Michigan was NBC’s most-watched Notre Dame game in 13 years.

NBC cites data from The Nielsen Company and Adobe Analytics.

“For seven games, the 2018 Notre Dame Football on NBC season averaged a Total Audience Delivery (TAD) of 3.491 million viewers, up 40% vs. seven games for NBC/NBCSN in 2017 (2.495 million), and marks the best viewership since the 2012 season (4.367 million), when Notre Dame reached the National Championship Game,” NBC announced.

The announcement adds: “NBC Sports kicked off the 2018 college football season with the most-watched Notre Dame Football on NBC broadcast in 13 years, when the Fighting Irish defeated the Michigan Wolverines on the Saturday night of Labor Day weekend, 24-17, to produce a TAD of 7.195 million viewers.”

NBC also noted: “Overall, NBC Sports saw marked viewership gains across both its primetime (3 games) and afternoon (4 games) coverage in 2018. NBC Sports’ 2018 Notre Dame primetime coverage produced a TAD of 4.674 million viewers, up 30% vs. 2017 (3.609 million; 2 games), while its 2018 Notre Dame afternoon coverage produced a TAD of 2.586 million viewers, up 28% vs. 2017 (2.025 million; 5 games).”

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